Chanel, L’Oreal and Burberry Enamored with British Starlets

June 10th, 2010

The biggest names in fashion and cosmetics looked to England for their new spokeswomen. Chanel, L’Oreal, and Burberry picked up two big (and distinct) names from the British music scene and one young actress who is transitioning from child-star into adulthood.

Chanel

Singer Lily Allen is known for her angry yet playful male- and relationship-bashing lyrics. She’s also well-known for her very eclectic fashion choices, such as her dress-and-sneakers outfits:

Lily Allen is also an admitted fashion addict and has in the past spent plenty of time at Chanel’s Paris shows. In fact, it is through her constant presence at the shows that Karl Lagerfeld got to know her. Her wild-child personality apparently charmed him enough that he picked her to star in the ad campaign for the Coco Cocoon bags he designed for Chanel. In many ways this is a perfect pairing since Lagerfeld is known for having his own eclectic taste as well, whether it has to do with fashion, music, or in this case, choice of models.

The final shots for the Chanel campaign, which were also photographed by Lagerfeld, are in black and white and they feature Lily in Audrey Hepburn-inspired looks that show off a very different, and ultra feminine side of her independent personality:

The Coco Cocoon bags are a first for Chanel because they are reversible, puffy bags, made with nylon. The bags are also toned down and don’t feature the usual Chanel details like the chain-and-leather strap – but rest assured the (in)famous double C’s are still present. The Cocoon line also features wallets, toilet bags, and key pouches.

L’Oreal

After Beyonce, Eva Longoria, and Penelope Cruz, L’Oreal looked to singer Cheryl Cole to be their new spokeswoman. Cheryl already had success with her girl group Girls Aloud, and in 2009 she broke out as a solo artist, making it the perfect time for L’Oreal to team up with the well-established and very popular pop singer.

One look at Cheryl and it becomes obvious why she was chosen by L’Oreal: although she’s got a vavavoom figure and beauty that is definitely above average, she maintains a girl-next-door charm that any woman can appreciate and relate to. A good example is this image of Cheryl in which she manages to make an itsy-bitsy, short dress look wholesome by choosing a flare cut, a multi-colored print, and a cinched waist courtesy of a bright red ribbon belt:

No wonder Cheryl regularly tops the sexiest women lists (British FHM named her their #1 girl) and best-dressed lists (the UK’s Style Network named her the style icon of the decade ahead of the Obamas, and French first lady, Carla Bruni). Clearly the woman knows her stuff and this shot from her L’Oreal campaign shows why she’ll likely help the company sell a ton of shampoos!

Burberry

Not one to be left out of the spotlight, the gang at Burberry snapped up 19 year-old actress Emma Watson, made famous by the Harry Potter movies, to be the new face of the company. And what a face!

While the entire world has seen her grow up on-screen, off-screen this young starlet has managed to keep a steady head, while developing a keen sense of fashion. On the red carpet she pairs high-style with age-appropriate items, such as this chic yet fun dress with amazing detailing courtesy of beaded straps and a stunning brooch:

It’s only natural that this classy, young actress should be the new face of this classic British brand which has been around since 1856. According to Burberry’s creative director the goal of the campaign was to represent the history, modernity, and timelessness of the brand. With that goal in mind they felt Emma was a perfect choice because of her “classic beauty, great character, and modern edge”. Based on the final results, I’d say they achieved their goal and then some!